Welcome to the Apprivo Seven Reasons series. For the next few weeks, I’ll hone in on a specific Apprivo product and provide 7 reasons why it delivers unrivaled Salesforce enhancements and business results. Why 7? Because top 10 lists are so last year.

Our topic today—Apprivo Dynamic Public Groups.

#7 You can share without the scare

While sharing information with your employees, partners, and customers is an important Salesforce capability, you can’t risk sharing the wrong information with the wrong people. With Apprivo Dynamic Public Groups, you won’t have to.

#6 You can manage without the…head bandage…

Manual Public Group management can … Continue Reading

In a tough economy, gaining new customers can be a daunting task. For a lot of businesses, it may be next to impossible. That’s why keeping the customers you have—and keeping them satisfied—is now more important than ever.

A recent report from Forrester details the importance of customer service in a down economy. In the report, senior analyst Natalie Petouhoff accurately identifies four ways customer service impacts revenue:

1.    A good customer experience boosts repurchase probability and long-term loyalty
2.    Poor service leads a customer to defect
3.    A lackluster interaction may lead to lost opportunities
4.    Bad experiences also result in hidden … Continue Reading