One of my favorite scenes from Erskine Caldwell’s Tobacco Road is when Dude Lester’s car breaks down. Dude angrily confronts the woman who sold him the car, demanding an explanation. She checks the engine and sees that it’s completely dry—not a drop of oil. “Oil?” says Dude. “You never told me I had to put oil in it!”

Even the finest machinery (or in our case, software,) won’t work at an optimum level without an occasional tune-up. If it’s been awhile since your business implemented Salesforce, or if your business has grown or changed significantly since implementation, then it might be … Continue Reading