Seven Reasons, Part 2 (of 4): Multi-Tier Visibility

Welcome to part 2 of the Apprivo Seven Reasons series. For the next few weeks, I’ll hone in on a specific Apprivo product and provide 7 reasons why it delivers unrivaled Salesforce enhancements and business results. Why 7? Because a fortune cookie told me to.

Our topic today — Apprivo Multi-Tier Visibility.

#7 You can stop, collaborate and listen

The native Salesforce Partner Portal sharing model is a great tool for providing better visibility to your partners. But sometimes it can be difficult for partner companies to share information between headquarters and regional locations. And it’s impossible for resellers and … Continue Reading

Seven Reasons, Part 1 (of 4): Apprivo Dynamic Public Groups

Welcome to the Apprivo Seven Reasons series. For the next few weeks, I’ll hone in on a specific Apprivo product and provide 7 reasons why it delivers unrivaled Salesforce enhancements and business results. Why 7? Because top 10 lists are so last year.

Our topic today—Apprivo Dynamic Public Groups.

#7 You can share without the scare

While sharing information with your employees, partners, and customers is an important Salesforce capability, you can’t risk sharing the wrong information with the wrong people. With Apprivo Dynamic Public Groups, you won’t have to.

#6 You can manage without the…head bandage…

Manual Public Group management can … Continue Reading

Ready, set, implement!

Have you ever given yourself 30 days to finish something? How about burning off those last five pounds before swimsuit season? Polishing off that screenplay that’s been in your bottom desk drawer since 1995?  Breaking the Guinness World Record for most consecutive pogo stick jumps?

How about properly and efficiently implementing Salesforce CRM, Salesforce PRM, or Salesforce Service and Support across your entire business?

Apprivo Quick Starts let you do just that, getting your business up and running in less than 30 days.

But we don’t just turn it on and leave you hanging. We handle everything, from an initial review of your … Continue Reading

Portals: To build or to buy?

Building customer and partner portals in-house is a lot like that model airplane project you started with Dad—it seemed like a good idea at the time, but was ultimately a lot more work and less fun than either of you expected.

A recent IDC study, which you can read in full here, found that participants experienced five key benefits when building custom enterprise applications on the Force.com platform, compared to traditional in-house development. Continue Reading

Is it time for a Salesforce Tune-Up?

One of my favorite scenes from Erskine Caldwell’s Tobacco Road is when Dude Lester’s car breaks down. Dude angrily confronts the woman who sold him the car, demanding an explanation. She checks the engine and sees that it’s completely dry—not a drop of oil. “Oil?” says Dude. “You never told me I had to put oil in it!”

Even the finest machinery (or in our case, software,) won’t work at an optimum level without an occasional tune-up. If it’s been awhile since your business implemented Salesforce, or if your business has grown or changed significantly since implementation, then it might be … Continue Reading

First Priority: Keep the Customers You Have

In a tough economy, gaining new customers can be a daunting task. For a lot of businesses, it may be next to impossible. That’s why keeping the customers you have—and keeping them satisfied—is now more important than ever.

A recent report from Forrester details the importance of customer service in a down economy. In the report, senior analyst Natalie Petouhoff accurately identifies four ways customer service impacts revenue:

1.    A good customer experience boosts repurchase probability and long-term loyalty
2.    Poor service leads a customer to defect
3.    A lackluster interaction may lead to lost opportunities
4.    Bad experiences also result in hidden … Continue Reading

Your gut is good. Apprivo Special Pricing is better.

Think fast! One of your sales reps or channel partners sends you a special pricing request at the eleventh hour. There’s no time to do any research into how this will impact your business, and this is a must-win deal. Time to go with your gut, right?

Well—don’t get me wrong. It isn’t that I doubt the abilities of your gut. In fact, I’m confident that your gut has made a lot of great decisions in the past. But there is a more reliable—not to mention defensible—solution that you might want to try.

Apprivo Special Pricing provides the transparency you … Continue Reading

What’s in a name? Everything, when it comes to accounts.

Quiz time. You want to minimize channel conflict and improve sales alignment. What’s the best way to do that?

If you answered “Named Accounts,” then you’re absolutely right.

But named accounts aren’t a native feature of Salesforce. That means, in order to use named accounts, you’ll have to develop distinct lead assignment rules for every desired account. Even with a medium volume of accounts, this process will quickly become unmanageable.

Quiz time, part two. Is there an easier, more manageable way to apply a named accounts approach to Salesforce?

If you said “Yes,” well, don’t be too proud of yourself—it was a 50/50 shot.

With … Continue Reading